In a significant step reflecting the Northern Tourism Chamber (Aleppo – Idlib)'s commitment to enhancing the services it provides to its members and keeping pace with the accelerating digital transformation in the tourism sector, the Chamber has signed an official partnership agreement with the TwinWin app — making it the approved digital platform for managing and distributing all coupons, offers, and discounts for the Chamber's members. The agreement marks a notable milestone in the modernization of member services, moving traditional benefits into a unified digital system that combines efficiency, transparency, and ease of access in one place.
Under the agreement, TwinWin will manage the entire lifecycle of offers — from creation and activation, to distribution among members, through to redemption tracking and impact measurement — within a single, seamless digital experience. TwinWin thereby becomes the sole official channel through which the Chamber's member benefits are managed, ensuring consistent standards, protecting the value of each offer, and eliminating the channel fragmentation that has long undermined the reliability of member benefits in the local market.
The partnership is built on the app's Community feature, which allows the Chamber to curate an exclusive package of offers for its members and manage them centrally from a single dashboard. Through this feature, every Chamber member receives a dedicated digital space containing the offers available exclusively to them, with full control over validity dates, usage limits, and distribution mechanics — ensuring an organized, reliable, and fair experience for all members without complexity. The system also allows the Chamber to monitor offer performance and uptake through precise reports, helping it continuously refine its benefits based on real data rather than guesswork.
This partnership comes as part of the Chamber's drive to deliver tangible added value to its members, amid the tourism sector's growing need for modern digital tools that meet the expectations of both establishments and visitors. Offers and benefits are no longer fleeting discounts; they have become a strategic tool for stimulating tourism activity, strengthening customer loyalty, and attracting new clients. For its part, TwinWin brings its local technical expertise and fully in-house-built infrastructure to the sector, reinforcing Aleppo's position as a hub for digital innovation in the region and demonstrating that advanced technical solutions are now within reach of local institutions.
The benefits of this system extend beyond Chamber members alone to include the tourism establishments affiliated with it. On one hand, members gain access to exclusive offers and benefits through a single app, with fair distribution and accurate tracking, eliminating the need for the scattered and unreliable channels traditionally used to deliver offers. On the other hand, establishments — hotels, restaurants, travel offices, and hospitality services — gain an effective channel for attracting new customers and boosting their activity without the need for large advertising budgets, since subscribers actively search for and engage with their offers. In this way, TwinWin's founding philosophy is realized: every transaction benefits both parties at once.
The signing ceremony was attended on behalf of the Northern Tourism Chamber (Aleppo – Idlib) by:
And on behalf of TwinWin by:
Both parties expressed their hope that this partnership will serve as a model for digitizing services and strengthening collaboration between local institutions — benefiting the tourism sector, its members, and the wider community alike, and reinforcing a culture of innovative digital solutions across the city and the region.
TwinWin is Syria's first digital Buy-One-Get-One (BOGO) marketplace, connecting users and outlets within a single ecosystem built on mutual benefit. The platform enables institutions and communities to manage their offers and benefits digitally through an integrated, fully in-house-developed app (iOS, Android, and Web), with precise control tools and smart reporting that serve the establishment and the member alike.
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